01 - Combine lukewarm milk, yeast, and 1 tablespoon of sugar in a large bowl. Let stand for 5 minutes until the mixture becomes frothy, indicating the yeast is active.
02 - Add remaining sugar, softened butter, eggs, and salt to the yeast mixture. Mix thoroughly to incorporate. Gradually add flour while mixing until a soft, cohesive dough forms.
03 - Turn dough onto a floured surface and knead for 5-7 minutes until smooth and elastic. Transfer to a greased bowl, cover, and let rise in a warm area for 1 hour until doubled in size.
04 - While dough rises, combine brown sugar and cinnamon in a bowl. Mix thoroughly to ensure even distribution.
05 - Punch down risen dough and roll out on a floured surface to a 16x12-inch rectangle. Spread softened butter evenly over the surface.
06 - Sprinkle the cinnamon-sugar mixture over the buttered dough, then distribute chopped strawberries evenly across the surface.
07 - Starting from a long edge, roll the dough tightly into a log. Cut into 12 equal slices and arrange in a greased 9x13-inch baking dish.
08 - Cover the baking dish and let rolls rise for 30 minutes until puffy. Preheat oven to 350°F during this time.
09 - Bake rolls for 23-25 minutes until golden brown and cooked through. The center should spring back when lightly pressed.
10 - While rolls bake, beat cream cheese and butter together until smooth. Add powdered sugar, vanilla, and milk, then beat until creamy and spreadable.
11 - Let rolls cool in the pan for 10 minutes, then spread the glaze evenly over the warm rolls. Serve immediately for best results.